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Teshi Reeves

Selected work

Curated,not collected.

Six flagship case studies first, then the supporting work. Every figure on these pages comes from a report on file, and every credit says what I did myself.

PlayStation Arabia · Campaign identity

Play Your Way

The summer 2026 campaign: a stamp, a blue camper van and a road trip through PlayStation worlds, across social and a three-part YouTube series.

  • Identity
  • Motion
  • Social system

PlayStation Arabia · Brand campaign

It Happens on PS5 and Marvel's Wolverine

Creative lead on the regional Playmaker shoot, the owned-channel rollout, and a launch year of Wolverine content.

  • Creative direction
  • Creators
  • Launch

Middle East Gamer · Third-party coverage

Dying Light: The Beast, 10.5M views in launch week

Eighteen pieces of launch coverage, scripted and edited by me, that led to Tencent's first regional promotion with the publication.

  • Editorial
  • TikTok
  • Publisher relations

More

Middle East Gamer · Interviews

Roblox, on and off the show floor

Vlad Loktev, Roblox's Chief Creator Ecosystem Officer, and TTK Testing creator PopTartNoahh at RDC 26.

Middle East Gamer · Game recommendations

Voiced reels for games nobody is covering yet

Written, voiced and edited by me. UNFROST reached 447,787 views on a single Reel.

Community formats

PlayStation Arabia · Formats

Community formats

Identity carousels, prompts, memes, giveaways and moments that turned a product feed into a conversation.