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Teshi Reeves
Noor Stars in a pink feathered jacket as the photographer shoots her, on set for Cosmopolitan Middle East's PlayStation HyperPop cover

Teshi Reeves · Senior Content Executive, ITP Gaming · Dubai

A gamer whomakes contentfor gamers.

I lead PlayStation Arabia's social content and creative production, cover major game launches for Middle East Gamer, and run an independent gaming community I've built since 2019.

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Instagram views a month, PlayStation Arabia
10M
views across the It Happens on PS5 campaign
14.2M
views in one launch week, Middle East Gamer
10.5M
PlayStation × Cosmopolitan MEHyperPop Collection | Noor Stars Cover

Noor Stars on set for Cosmopolitan Middle East's PlayStation cover, the magazine's first hardware cover. Photo by me.

PlayStation Arabia

More PlayStation Arabia

Client work through ITP GamingPlayStation Arabia's regional channels. I lead the content, from everyday social posts to campaigns and productions.

Brand campaign · Creative lead

It Happens on PS5

It Happens on PS5.

owned-channel views, up 568%
3.42M
views across the campaign
14.2M

I led the creative direction for the Dubai shoot, bringing eight PlayStation Playmakers together for one film. Alongside the production, I shot and built the social content that turned the same day into six more owned pieces.

The campaign in detail
Behind the scenes on the It Happens on PS5 shoot: the camera operator on a gimbal filming Ossy Marwah on the green screen

Behind the scenes with Ossy Marwah on the It Happens on PS5 shoot. Photo by me.

Campaign wrap-up film, produced by me. Plays muted; turn the sound on bottom right.
  • Absolute Cinema portrait 1
  • Absolute Cinema portrait 2
  • Absolute Cinema portrait 3
  • Absolute Cinema portrait 4
  • Absolute Cinema portrait 5
  • Absolute Cinema portrait 6
  • Absolute Cinema portrait 7
  • Absolute Cinema portrait 8
It Happens on PS5 poster, the eight Playmakers in front of the PlayStation gate
The poster reveal.
Owned pieceViews
Poster reveal1,821,661
Absolute Cinema852,600
Aburob BTS fails246,679
Cast Chairs242,128
Playmaker reveal Stories121,045
Playmakers social interview83,627
Global launch video (global asset)55,200
Owned channels, total3,422,940

Owned-channel wrap-up report, September 2026.

Owned channels · Since April 2026

When I took over.

Instagram views a month, March to September 2026
374K → 10M

When the account was between agencies in April 2026, I stepped up to lead PlayStation Arabia's Instagram, Facebook and X for a three-month interim. I moved the feed from product announcements to questions for the community, formats that ask players about themselves, and giveaways, all in Gulf Arabic. The results secured a 12-month retainer, and I stayed on as creative lead. This is the first month against the one before it.

  1. Comments+1,326%
  2. Likes+446%
  3. Saves+263%
  4. Shares+230%
  5. Profile visits+49.5%
Instagram, April 2026 against March, the last month before the takeover. From the April monthly report.

“Is playstation account actually back to do content FOR the Players?”

A follower, reposting one of our posts to their Story, May 2026

Social · Community, reactive, production

The posts.

Questions written to be answered, reactive pieces that went live while the moment was happening, and cinematic assets made for the region rather than adapted from a toolkit.

What are you playing this weekend: the DualSense runs across both slides of the carousel
What are you playing this weekend? A seamless carousel: the DualSense runs across both slides, so the swipe completes the picture. It doubled as product placement for the then newly released HyperPop collection.

Same episode, cut for Reels.

Press X with Ossy Marwah. The square episode cutdown, and the version I rebuilt for Reels.

Before545 likes

Episode cutdown, square, 16 secondsInstagram ↗

After8K likes

Built for Reels, 9:16, 82 secondsInstagram ↗
9:16
Full-screen vertical instead of a square cutdown, so it plays native in Reels.
Hook
Opens on the host's question: we put Ossy to the test. You know why to keep watching in the first second.
Motion
The games and players pop in as they come up: FC 26, Call of Duty, Ronaldo.
Sound
A music bed under the conversation, and the Play Has No Limits bookend to close.

From the feed.

Each opens the live post.

Happy Siblings Day: memories that last

The first creative post I made on the account after the takeover, April 2026. A co-op memory for Siblings Day.

@playstation_arabia · 11K likes

We can't wait either, Homelander

Reactive: went live during The Boys finale, pointing at the 007 First Light release date.

@playstation_arabia · 1.9K likes
We jumped on the trend

We jumped on the trend

The week's portrait trend in the brand. Saros's voice actor reposted this slide to his Story.

@playstation_arabia · 2.2K likes
Your support never goes unnoticed

Your support never goes unnoticed

A public thank-you to one of the account's most loyal followers, with a surprise in the DMs. Community management as content.

@playstation_arabia · 9.5K likes

Eid Mubarak

A cinematic Eid film made for the region rather than adapted from a global toolkit.

@playstation_arabia · 2.6K likes
Astro's accidental selfie, Hegra

Astro's accidental selfie, Hegra

Our take on the Gulf's accidental-selfie trend, where a child grabs a brand's phone and the selfie gets posted: Astro in the corner, Hegra behind. Up on 29 July, two days before the trade press wrote the trend up. I was on leave when it broke; I made it and posted it anyway.

@playstation_arabia · 2K likes
At least you have a PS5

At least you have a PS5

Reactive: posted while the Backrooms film was the week's conversation.

@playstation_arabia · 1.8K likes
Games we're excited to play

Games we're excited to play

A release-calendar carousel I thought would travel. PlayStation India ran it too.

@playstation_arabia · 7.7K likes
Which platinum is the hardest?

Which platinum is the hardest?

A trophy-hunter question in Gulf Arabic. The thread of answers was the point.

@playstation_arabia · 10K likes
Twelve-hour flight: which seat?

Twelve-hour flight: which seat?

Part of the summer campaign, Destination for Play. A seat map of PlayStation characters; pick yours in the comments.

@playstation_arabia · 4.6K likes

Xzit Thamer, shot on the day

Shoot time used to the full: a social moment with the Playmaker captured on our own set day, the same way It Happens on PS5 was.

@playstation_arabia · 10K likes
We went here: the world from the couch

We went here: the world from the couch

Reactive again, using a working formula: a sixteen-slide tour of game maps with the community's own photo-mode shots credited.

@playstation_arabia · 3.6K likes

Publisher partners · EA and Ubisoft · End to end

Partner activations,A to Z.

comments on the EA SPORTS FC 27 giveaway
34,267
entries for the Collector's Edition
5,899

With publishers' regional teams I run social activations end to end: the idea, the assets, the liaison, the go-live and the results back to the partner. For Assassin's Creed IV: Black Flag Resynced, a Collector's Edition giveaway with Ubisoft Middle East, which their team loved. For EA SPORTS FC 27, a code giveaway that drew the biggest comment thread of the year.

Win the Black Flag Resynced Collector's Edition

A giveaway with Ubisoft Middle East, run end to end by me: the concept, the assets, the terms and the winner. 5,899 entries in the comments.

@playstation_arabia · 1.7K likes
Win an EA SPORTS FC 27 code

Win an EA SPORTS FC 27 code

Partner work handled from brief to go-live by me, liaising with EA's regional contact. Three codes, and the biggest comment thread of the year.

@playstation_arabia · 5.1K likes

Localisation · Cross-market

Made for the region. Picked up by other markets.

formats run by PlayStation India and South Africa
5
likes when PlayStation India ran them
199K

I make every post in Arabic and English, with the UAE rating in frame and both stores checked. PlayStation India asked to run the Earth Day post, and since then I flag the ones worth running, share my files with the regional team, and they forward them on. India and South Africa have run five.

What's your 007 codename, English, for PlayStation India
What's your 007 codename, Arabic, PlayStation Arabia

What's your 007 codename? I made the India version myself: the First Light DualSense wasn't out in India yet, so Bond takes its place. Drag to compare.

Where the formats went.

The PlayStation Arabia original, then the other market's run of it.

Summer campaign · Creative lead · Playable

Build Your Backpack.

backpacks built by the community
371
views across the campaign
516K

Part of Destination for Play, the summer campaign I led. Download a blank backpack and the patches, build yours in Stories, tag the account; a public vote, a PS5 for the winner. The real kit is here: drag patches onto the bag, then resize and rotate them with the corner handle.

The launch video: how to build yours. Scripted and produced by me. Sound on, bottom right.
The Build Your Backpack results post: 371 backpacks created, 516K views, 37,263 engagements, 2,289 link clicks

“Our favourite campaign we've ever done.”

“Community engagement has been a struggle for us in the past, and you've hit the nail on the head.”
PlayStation's regional team, on Build Your Backpack

0 patches on the bag. Drag one in from the tray, or click it. The corner handle resizes and rotates; two fingers or the scroll wheel work too.

50 patches, the real kit · drag onto the bag

The public vote

  1. Finalist 1
    #1280 votes
  2. Finalist 2
    #275 votes
  3. Finalist 3
    #3174 votes
  4. Finalist 4
    #4Winner · PS5316 votes
  5. Finalist 5
    #5153 votes

998 votes counted from the comments. Finalist four took the PS5.

What the community built

  • Community backpack 1
  • Community backpack 2
  • Community backpack 3
  • Community backpack 4
  • Community backpack 5
  • Community backpack 6
  • Community backpack 7
  • Community backpack 8
  • Community backpack 9
  • Community backpack 10
  • Community backpack 11
  • Community backpack 12
  • Community backpack 13
  • Community backpack 14
  • Community backpack 15
  • Community backpack 16
  • Community backpack 17
  • Community backpack 18
  • Community backpack 19
  • Community backpack 20
  • Community backpack 21
  • Community backpack 22
  • Community backpack 23
  • Community backpack 24

Backpacks the community built in Stories, August 2026.

Middle East Gamer

ITP Gaming's own publicationThe rebrand that brought it back, launch coverage and reels, and the reports that sell it to publishers.

Rebrand · Identity, site, short form

Middle East Gamer, brought back.

TikTok followers in the first two months
0 → 8K
views on one Reel, UNFROST
445K

Middle East Gamer was dead in the water when I picked it up. My content brought it back first: I built its short-form presence from zero, and Dying Light: The Beast's launch week put it on the map. The rebrand came after, and I did it start to finish by myself: the MEGAMER identity, the brand book and the redesigned site. Today one Reel can do 445K views, like UNFROST for an indie co-op horror game. Next: print, with concept covers for a MEGAMER magazine.

The UNFROST report
Middle East Gamer home page, After: my redesign
Middle East Gamer home page, Before: middleeastgamer.com

Drag to compare the current home page with my redesign, now in build with the developer.

The old Middle East Gamer logo

Before. The monogram lockup.

The MEGAMER wordmark

After. The MEGAMER wordmark.

The full Middle East Gamer brand book: marks, colour, type, do's and don'ts, templates
Brand book. Marks, colour, type and templates, designed and built by me. Scroll inside to read it.
MEGAMER print cover concept, Level 4
MEGAMER print cover concept, Level 2
MEGAMER print cover concept, Level 5
MEGAMER print cover concept, Level 3
MEGAMER print cover concept, Level 1

Concept print covers for the relaunch: MEGAMER, Level 1 to 5. Hover to fan them out.

Third-party launch coverage

Dying Light: The Beast, launch week.

views in launch week
10.5M

Eighteen guides and Easter-egg videos in seven days, scripted, voiced and edited by me.

The launch-week playbook
Dying LightOfficial account
“THEY SEE ME ROLLIN”
On my Combine Harvester guide, TikTok · 2,738 likes
Combine Harvester3.3M
Excalibur3.1M
Leviathan Axe1.1M

Voiceover · Reels and interviews

The voice of Middle East Gamer.

TikTok views in the first two months
12.2M
views on one reel, Cat Me If You Can
289.6K

That's my voice, recorded every day, scripted and cut by me into game recommendation reels. Alongside them: interviews like Roblox's Vlad Loktev at RDC 26, and a news pipeline that turns the day's story into an eight-second reel.

Reels and interviews
Cat Me If You Can289.6K views
Every upcoming Assassin's Creed, explained63.6K views
UNFROST29.5K likes

Gamer Knowledge

@gamer.knowledge

My own page, since 2019Memes, lists and brand work, made by me.

The Gamer Knowledge crest

Personal · @gamer.knowledge · since 2019

Gamer Knowledge, my own page.

Instagram followers
180K
TikTok followers
41.7K
views on one TikTok
8.2M

Started in the UK in 2019 and still mine. Memes, lists and news, every post made by me, with brand work for EA and Meta Quest along the way. It is where I learned what makes gamers share, years before it was my job.

Mini-game

Guess the likes.

Five posts from the page. Drag to guess how many likes each one got. Get close for the platinum.

On Instagram.

Memes, lists, brand posts and creator pushes. All made by me. Likes as of 1 November 2026.

694Klikes

Posted in a professional partnership with Jaden Williams, who wanted his content pushed on my page

@gamer.knowledge
Invited to that one bro's house
663Klikes

Invited to that one bro's house

@gamer.knowledge
Putting my cat on my shoulder
603Klikes

Putting my cat on my shoulder

@gamer.knowledge
I'm cooked
482Klikes

I'm cooked

@gamer.knowledge
The best quotes from video games
22Klikes

The best quotes from video games

@gamer.knowledge
Studies show 98% of men believe they are Batman
315Klikes

Studies show 98% of men believe they are Batman

@gamer.knowledge
New Legend: Ballistic, for EA
926likes

New Legend: Ballistic, for EA

@gamer.knowledge
619Klikes

The hop-on text

@gamer.knowledge
Video games that will stay with you
26Klikes

Video games that will stay with you

@gamer.knowledge
Homelander will be a playable character in Mortal Kombat 1
14Klikes

Homelander will be a playable character in Mortal Kombat 1

@gamer.knowledge
Arizona Sunshine 2 drops on Meta Quest
1.1Klikes

Arizona Sunshine 2 drops on Meta Quest

@gamer.knowledge
A Crucible Knight gazing at the stars
266Klikes

A Crucible Knight gazing at the stars

@gamer.knowledge

On TikTok.

Photo posts, sorted by views.

The best two-player video games of all time
8.2MviewsThe best two-player video games of all time
Homelander will be a playable character in Mortal Kombat 1
7.3MviewsHomelander will be a playable character in Mortal Kombat 1
The best co-op horror games to play with friends
4.2MviewsThe best co-op horror games to play with friends
8 of the most relaxing games of all time, part 4
2.6Mviews8 of the most relaxing games of all time, part 4

Other skills

Everything else

AI tools, web design and photographyThe tools and sites I build, and my photography.

AI and automation · Built with Claude Code

Tools I build to move faster.

news sources monitored
20+
video news reels in the first week
19

A news pipeline for Middle East Gamer: it watches twenty-plus sources, checks each story against the primary source, then builds the post, an eight-second reel and the captions. Nothing publishes without me. Alongside it, local automation that drives Premiere Pro and Photoshop from a script, so the repetitive parts of an edit take minutes.

  1. 01MonitorSources ranked every hour, duplicate coverage grouped.
  2. 02VerifyEvery fact checked against the primary source before anything is built.
  3. 03BuildThe post, the reel and the captions, in the brand's templates.
  4. 04ReviewLands in a folder for me to approve, adjust and publish.
Elden Ring film news.
Mass Effect news.
Phantom Blade Zero reviews.

Three reels the pipeline built, each checked and posted by me.

Web design

Sites I design and build.

Pages instead of decks, because a page can hold the video, the numbers and the argument at once. Beyond Middle East Gamer, I build client work for ITP Gaming, like this Ramadan credentials site for brands.

View site
ITP Gaming Ramadan credentials site
Ramadan credentials. A credentials site for ITP Gaming's Ramadan offer to brands: activations, content and creator campaigns.

Photography · Sony A7 III and FX3

Through my lens.

Photography started as a hobby and has become part of how I approach production. I shoot the behind-the-scenes across our own productions so every shoot gives us more to post, from the PlayStation Playmaker shoots to Cosmopolitan Middle East's PlayStation HyperPop cover with Noor Stars. And honestly, I just love doing it.

Recent shoots

Hector Fernandez of Sony Interactive Entertainment on the Press X set
Hector Fernandez, SIE, on the Press X set.
My Red Bull Wings Cup shot live on Red Bull UAE's Instagram Story, a collab with PlayStation Arabia
Live on Red Bull UAE's Story.
PlayStation Middle East's Playmakers walking together in blue PlayStation shirts at Expo City Dubai
PlayStation Middle East's Playmakers, all together at PlayStation Hide and Seek, Expo City Dubai.
The underground set for It Happens on PS5: the car, the lights and the crew
The crew on set for Cosmopolitan Middle East's PlayStation HyperPop cover, Noor Stars under the lights
A Playmaker between blue and orange light on the It Happens on PS5 set
Aburob mid-leap through the portal on the It Happens on PS5 set
A Playmaker in hair and make-up on the It Happens on PS5 shoot
PlayStation Hide and Seek at Expo City Dubai
A car at golden hour in Dubai, the Burj Khalifa behind
Filming at PlayStation Hide and Seek, Expo City Dubai
PlayStation Hide and Seek at Expo City Dubai
PlayStation Hide and Seek at Expo City Dubai, on the PlayStation bean bag
Event photography: a poolside reformer class, close on the hands and the watch

Global Content Communications Senior Specialist

What the role asks for, and where I have done it.

Every line of the job posting, ticked. Expand any line to see more.

29 of 29 lines covered · expand any line to see more

What you'll do9/9

What they're looking for15/15

Preferred skills5/5

Teshi Reeves

About

Teshi Reeves.

Based
Dubai · British, open to relocation
Education
BA (Hons) Creative Filmmaking, First Class, Screenology
Favourite game
The Witcher 3: Wild Hunt
Tools
Premiere Pro, After Effects, Photoshop, Lightroom, Blender, Wrike, Meta Business Suite, Claude Code, Python

Gaming was my first community, and making content about it was my first creative outlet. I studied filmmaking to turn that into a craft, then moved to Dubai, where I now lead content production and social campaigns for PlayStation Arabia at ITP Gaming.

Along the way I've gone from cutting behind-the-scenes edits to growing PlayStation Arabia's Instagram to 10M views a month and securing a 12-month retainer for the account. Whether it's Gamer Knowledge, the community I've run since 2019, Middle East Gamer's launch coverage, or partner campaigns with EA and Ubisoft, my focus is simple: content that real gamers actually care about.

Email CV (PDF) LinkedIn